New Road Safety Program - Love Life

PLUS Expressway Bhd and the Malaysian Institute of Road Safety Research (Miros) launched the Love Life campaign to create awareness of road safety through music. PLUS and Miros distributed 5,000 music CDs entitled Love Life to motorists at the Subang Jaya NKVE toll plaza here recently. (but MIROS staff didn't get one. So sad...)

Prof Dr Ahmad Farhan on the scene during Love Life

A total of 5000 CDs were distributed to motorists at 10 major toll plazas in the country over three days before Hari Raya. Fourteen popular Malaysian artistes performed theme song entitled Love Life and nine other songs in the first local album dedicated o road safety.

Sponsored by PLUS and produced for Miros by award winning composer Johan Nawawi, the album's 10 songs were performed by Nora, Zainal Abidin, Datuk Khatijah Ibrahim, Jacklyn Victor, Dayang Nur Faizah, Noh Hujan, Nabil Mentor, Dina, Sheila OIAM, Tomok, Desiree, Hunny Madu, Remy Ishak and Cakra Sonic. It also features motorcycle racing champion Wazi Abdul Hamid.

The crowds during Road Safety Love Life event

Miros director-general Prof Dr Ahmad Farhan Mohd Sadullah said: "Music is a very powerful means of persuasion and we hope it will give us the much-needed breakthrough in communicating the importance of good road safety practice to the masses and in the process become an effective platform in reducing road accidents and fatalities."

He said despite the campaigns which have been initiated throughout the year through activities, enforcement, new laws, and the use of print, broadcast and social media, the number of accidents and fatalities in the country remained alarmingly high.

Last year, there were 397,330 road accidents with 6,745 deaths. Sixty per cent of the fatalities were motorcyclists and pillion riders. Dr Ahmad said worldwide studies have long determined that music has a profound physical and psychological effect in communicating social ideas, values and influencing the lives of a much larger audience. He said Love Life is about road safety, and has proven to have a positive impact on the subconscious minds of the motorists, influencing their behaviour, action and attitude.

Professional motorcyclist (Eh belakang tu Atiqah dan Suffian)

Plus Expressway Bhd chief executive officer Nik Airina Jaffar said the campaign is in line with their road safety programme called Malaysians Unite for Road Safety or Mufors for short.

"Mufors started last September and 24,000 Malaysians took an oath to drive safely. This year, the motorists were urged to make road safety a priority in their lives. With the launch of the Love Life campaign and album, we hope to work together to reduce road accidents and fatalities," she said.

News source: NST Online

Do Not Talk While He Drives [Indian Ads]

Please do not talk while he drives. Love him by not forcing him do something that will jeopardy his life. Thanks honey, mother, sister and friends... :)

Source: Informasi Malaysia Kini

Popular Road Kill Calendar 2010

1. Fed up with the usual calendars featuring semi-naked models, cute puppies or rural scenes? Well how about this idea - a 'roadkill' calendar featuring a run-down of your favourite animals and this kind of calendar proves surprisingly popular.

2. The year starts with a squashed squirrel, followed by a dead badger lying on the verge in February. The shots get a little more strange by the end of the year - November is a fish stranded on the roadside while December features a festive photo of an unidentifiable carcass.

3. It might seem in bad taste but it has proved a hit, with creator Kevin Beresford selling hundreds of copies already.

'The pictures are quite shocking but I've tried to take them in an artistic way and make each one into a portrait of a silent, tiny tragedy,' he insisted. The 57-year-old said his day job gave him the idea.

'I'm a courier and travel around so I see a lot of roadkill and it inspired me,' he said. 'Damien Hirst has made a fortune with dead animals so I thought I'd give it a try.'

Some shops have refused to stock it but it was proving popular with students and 'would make a good Secret Santa office present', Mr Beresford said.

News Resource: Metro UK

Malaysia Rear Seatbelt Fine RM300 and RM2000. What??!!

1. Actually I found this interesting picture from Paul Tan. Then, when I read the post, I learned that actually we all will be fined rm2000 if we dont use the rear seatbelt after 6 months of the rear seatbelt law. What??? This news is indeed shocking me, and probably shocking you too. Beam Beam Beam!

2. The RM300 fine will only be in effect only within a “grace period” of between the 1st of January 2009 to the end of June 2009. From the 1st of July 2009 onwards, this fine will be upped to RM2,000 and you could even go to jail for up to 1 year. Wow wow..This is the new thing I learn today. Okay whatever it is, buckle up, it is not because of the scary fine, but for you own benefits. Wear the seatbelt! :D

Safety Seatbelt for Pregnant Women Broucher

1. Many thinks that seatbelt can kill unborn baby. Thats the myth. In fact, it is not! Why? I don't have to say it more.

2. Go save the brouchers and read it yourselves. Share this with people you loved, your wife, your sisters and your friends.. Thanks to Malaysian Institute of Road Safety Research (MIROS) for sharing this fact with us.

US Auto Bailout Funny Poster

Thanks to CrashLanding for sharing me this :D

What's Inside Your Engine. Funny Ads.

1. Found this funny ads accidentally. It's really interesting on how Shell company promote their products. I could say this ads is hitting 2 birds with one stone. Do you really know what is inside your engine?

2. At least, we learn something.

Old School Road Safety Ads: Interesting!

1. I got this road safety ads from the infamous youtube website. Well, a friend of mine sending the link to me when looking for road safety ads. It is quite shocked that Malaysia is already starting the road safety campaign many many of years earlier, might be even before our road safety expert (Prof Radin) being born yet.

2. For me, this is the best road safety ads ever. Why spend millions dollars when there are free one available? Not only free, but this is indeed an interesting one. Enjoy!

Shocking Facts on Vehicle Safety (I): Seatbelts Part 1

1. Many people believe that in road traffic accident, speeding is the main factor of killing people, or simply can be put in a better statement, “speeding your vehicle will speed your life”.

2. That is not 100% true because in fact, it is NOT speed that kills, but actually is the SUDDENT STOP. Why? Let’s take an example.

3. A red car is driving 120km/h and then suddenly lost control and went to the side of road, and fortunately the side has a long wall. The car is hitting the wall (not head on), and dragging along the wall. After 50 meters, the car stopped and what do you think the luck of the driver?

4. Ok another example, might be some of you is lucky enough experience this or ever heard of the case. A blue car traveling along the highway at 120km/h and suddenly out of nowhere got hit from the back by an unknown vehicle. The blue car spun and went turtle, dragged on the road for about 60 meters. Assuming both drivers wear the seatbelt. What happen to the drivers?

5. The answer for both cases is they still alive because they told you the story! How could dead men tell you the story right? “Hmm bro, I think you are a little bit away from main point, what are you trying to say by giving those examples?” Be patient.

6. Now let’s look on a case where head on collision, a red car at the speed of 120km/h hit head on with a blue car at the speed of any (could be 50, 100, or 120). Bang! After the collision both are stopped, immediately less than a second. From the outside we could see the event like it’s just in a blink an eye. Suddenly the occupants in blood and the cars wrecked like hell.

7. Let’s see this video from Youtube on the movement of the occupants in a slow motion.

8. From the video above, in a split second we could see that the man that not wearing rear seatbelt hitting hard all other occupants who wear the seatbelts and this happen very fast and only in milliseconds. When the rescuer or public people come to see, the position of the occupants is just like before the impact.

9. The flying unbelted man is coming back to his seat like nothing is happening, and "looks very cute where he lean on her gf shoulder". What they didn’t know is during those micro seconds, everything is happening.

10. They might asked, “How this women bloody injured? She sat on her seat and belted too, doesn’t make any sense she could be injured like that”. How? Why? What? All those are commonly asked; even the investigation police officer has pain in the ass to figure things out.

11. Those people didn’t know, but now you know it and you should start now to wear the seatbelt. Even only one person inside the vehicle do not wear the seatbelt, she/he could become hazardous to your safety.

12. Thus, your responsibility is not only to wear the seatbelt but to remind occupants in the car to wear it too.

13. All the drivers should bear the responsible for this. Please read My Rear Seatbelt Post on how other occupants could kill you during the crash. Before starting any journey, especially long distance journey, please ensure that all the occupants inside the vehicle is belted.

14. You might be thinking, I am a safe driver, possibilities for me to involve in accident is very low. You are wrong! Anything could be happening on roads, you know, they are lots of idiots out there. Prevention is better than cure, as I could say.

Don't you agree? Feel free to add and comments..