Toyota RAV4 (2011)
Since the first generation of Toyota RAV4 (Recreational Active Vehicle with 4 Wheel-Drive) was launched in Europe in 1994, over one million customers have come to appreciate its compactness, manoeuvrability and versatility, allied to the dependability of the most advanced four-wheel drive system in the segment.
Though the compact SUV share of the European market has remained steady at just below 5% of total vehicle sales, the segment has recently attracted a new group of customers for whom an SUV purchase represents a more emotional than rational proposition.
These customers still value the high driving position, interior roominess, versatility and sense of security a compact SUV provides, but have less requirement for 4WD. Rather, they place more emphasis on distinctive, sophisticated styling, premium quality interior design and fuel efficient, environmentally-friendly performance combined with an engaging driving experience. Making its European debut at this year's Geneva motor show, the new, expanded Toyota RAV4 model range fulfils each of these demands while sacrificing none of the core values of Toyota's compact SUV.