Toyota Verso-S (2012)
On sale from February 2011, the new Toyota Verso-S marks Toyota's re-entry into the B-MPV market, a segment the company itself created with the Yaris Verso in 1999.
The B-MPV segment has almost tripled in size since 2002. Driven by downsizing, this growth incorporates an increasingly diverse cross-section of customers, many of whom appreciate the interior flexibility and loadspace offered by a Multi-Purpose Vehicle.
Supporting this significant growth are families switching over from conventional B-segment hatchbacks and, more significantly, empty nesters and seniors downsizing from C-segment cars. For them, a B-MPV is not only a rational purchase essential to making the most of leisure time, but must also offer the levels of space, comfort, equipment and quality they have experienced in a higher segment vehicle.